6128169The illustration above shows the comparative cost of about equal nutriment values in potatoes and in bread. The picture is based on the present market price of potatoes and of bread and the number of calories or food units yielded by each.

Food values are measured by calories. A calorie is the amount of heat required to raise one pound of water four degrees, Fahrenheit. To sustain life, 2500 a day are required and 10 per cent. of them must by furnished by protein.

The potato eater, in order to get his 2500 calories, must spend a sum that would furnish the requisite food value in bread for the family of five as illustrated. Not only so, but each member of the family while securing from the bread well over the necessary 2500 calories of protein, also receives 120 calories of heat and energy-producing fat against the 25 calories in the potato diet.

Thus it will be seen that bread in the day of living coos is more than ever the “stuff of life,” furnishing the necessary protein and starch of the daily diet at a cost of approximately one-fifth of that necessary by use of potatoes.

In the above calculations, the waste from bad potatoes is not considered. This would make comparisons still more odious, the obvious moral for those who wish to practise economy being “Eat more bread” – now and international slogan. -M.D.

Every day the H.C.L. takes another leap upwards. Among the articles of daily diet which parade up luxury street, “Prince” potato, a nouveau riche, takes the lead, while bread, the food aristocrat of the ages, but today most democratic of all and of most genuine merit, remains behind in dignity. Potatoes are still soaring. Bread is still 11c an 18-oz. loaf.

As the article above, reprinted from the Daily Province graphically shows, the potato eater is a spendthrift who wastes on his starches and proteins, a sum that spend for bread would comfortably keep a family of five.

HEas of families will be interested in this comparison of dodo values and will see the force of the slogan: “Eat More Bread,” now being taken up by sensible people all over this continent.

SHELLY’S 4X is a scientifically mixed and carefully baked bread, high in gluten and of fine flavour.

Housewives should see that there is always an extra loaf of Shelly’s 4X in the bin, for so many delicious desserts, toasts, rusks and dainty puddings can be made that there never need be any waste.

So tell your grocer to send you an extra loaf or phone Shelly Bros. Limited, Fairmont 44.

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